The Pet's Table Review (2026): HelloFresh's Dog Food — Fresh, Air-Dried, or Both?
The Pet's Table is HelloFresh's move into fresh dog food — and the one brand that lets you choose fresh, air-dried, or a mix. We checked the pricing, the recipes, and what 2,400+ owners say.
- Best for: Owners who want vet-developed fresh food with a cheaper, no-freezer air-dried option — backed by a big parent company
- Trustpilot: 4.5/5 (2,400+ reviews) · Recalls: none · Maker: HelloFresh
- Deal: ~50% off your first box + a 2-week money-back trial
Quick take
The Pet's Table is HelloFresh's fresh-dog-food brand — not Mars, not a scrappy startup, but the meal-kit company applying its sourcing, manufacturing, and subscription logistics to pet food since 2023. Recipes were developed with veterinarians, including veterinary nutritionists, and formulated to meet AAFCO nutrient profiles. The standout: it's the only major brand here that sells fresh, air-dried, and a mixed plan, so you can dial cost up or down. Fresh is premium; air-dried is a shelf-stable, no-freezer tier which the brand markets as a healthier alternative to kibble at a much lower per-day cost.
How the plan works
You take a quiz — breed, age, weight, activity, body condition — and it builds a calorie-matched plan and portions. New subscribers get a 2-week trial box with a money-back guarantee, and you can pause or cancel from your account. Boxes arrive pre-portioned with a storage container. It's the familiar HelloFresh subscription model, which is a plus for convenience and a minus if you dislike subscription management.
Real pricing (fresh vs air-dried)
| Plan (≈25-lb dog) | Typical cost | Notes |
|---|---|---|
| Air-dried | ~$6.44/day | Shelf-stable, no freezer, lowest cost |
| Mixed (50/50) | ~$7.96/day | Half fresh, half air-dried |
| Fresh | ~$9.12/day | Human-grade, kept frozen |
Pricing is quiz-gated and scales with your dog's size, so treat these as directional. New customers commonly get around 50% off the first box — confirm the current promo at checkout. Shipping runs about $11.
Pros / cons from 2,400+ reviews
Easy, flexible subscription
The most common positive theme in reviews
Dogs love the food
High palatability is a recurring review theme, especially for air-dried
Fresh-or-air-dried flexibility
Owners like tuning cost without switching brands
Score and review count reflect Trustpilot’s current published figures and can drift day to day. Cards summarize recurring themes from verified customer reviews; individual reviews can be read in full at the source.
Pros
- Fresh, air-dried, and mixed plans — rare flexibility
- Vet-developed; formulated to meet AAFCO standards
- Backed by HelloFresh's supply chain and logistics
- Easy signup, 2-week money-back trial, storage container included
- Strong 4.5/5 Trustpilot rating across 2,400+ reviews
Cons
- Fresh plan is pricey vs some fresh competitors
- Some picky dogs reject the fresh food (air-dried does better)
- Portion markings can be hard to follow; no air-dried scoop
- Support is limited; packaging isn't fully recyclable
- Young brand — formulated to AAFCO, not feeding-trial tested
The Pet's Table vs Ollie vs The Farmer's Dog vs Nom Nom
| Pet's Table | Ollie | Farmer's Dog | Nom Nom | |
|---|---|---|---|---|
| Format | Fresh + air-dried | Fresh + baked | Fresh only | Fresh only |
| Low-cost tier | Yes (air-dried) | No | No | No |
| Fresh price (small dog) | Higher | Mid | Often lowest | Mid |
| Backed by | HelloFresh | Independent | Independent | Mars Petcare |
| Recall history | None | None | None | None |
Our call: The Pet's Table's real edge is choice — it's the only one here with a cheaper air-dried tier alongside fresh, backed by a company with serious food-safety infrastructure. If you want the lowest-cost fresh plan, The Farmer's Dog is often cheapest; if you want cooked fresh with a baked option, see Ollie.
Frequently asked questions
Is The Pet's Table legit?
Yes. The Pet's Table is a fresh and air-dried dog food brand launched by HelloFresh in 2023, developed with veterinarians and formulated to meet AAFCO standards. It holds an Excellent Trustpilot rating (about 4.5/5 across 2,400+ reviews) and has no recalls on record.
Who makes The Pet's Table?
The Pet's Table is a HelloFresh brand, launched in the US in 2023. It uses HelloFresh's manufacturing, sourcing, and subscription-logistics network — the same infrastructure behind its meal kits — applied to fresh and air-dried dog food.
How much does The Pet's Table cost?
Pricing is personalized by a quiz. For a roughly 25-lb dog, the air-dried plan runs about $6.44/day, the mixed plan about $7.96/day, and the fresh plan about $9.12/day. Air-dried is the lower-cost tier. New customers commonly get about 50% off the first box; verify the current offer at checkout.
Fresh vs air-dried — what's the difference?
Fresh is human-grade, gently prepared food kept frozen and served thawed. Air-dried is shelf-stable, slowly dried to concentrate nutrients without a freezer — cheaper and lower-hassle, which the brand markets as a healthier alternative to kibble. A mixed plan splits the calories between the two.
Does The Pet's Table have recalls?
No recalls are on record as of 2026. It is a young brand (launched 2023), so the clean record partly reflects its short time on the market, backed by HelloFresh's food-safety and supply-chain operations.
How do I cancel The Pet's Table?
You manage, pause, or cancel your plan from your online account. New subscribers get a 2-week trial box with a money-back guarantee. Make changes before your next box processes.